The Busy Busby

As of now, the only way for Instagrammers to show their profiles to the masses was to leave a link on their website or blog. This may seem like a silly task for some, but the masses were not happy about this. Instragram has now given users an easier way to implement their new profile … Continue reading →

The average person sees hundreds if not thousands of ads every day. How do consumers decide which ads are false or true? That is the question. Consumers want to believe everything they hear. Well, in this day and age, society is a little bit more skeptical than they used to be. With the help of … Continue reading →

Happy Holidays everyone! No with our bellies full of ham, turkey and maybe something called turducken, it is time to get back to business. As we all know, social media never sleeps even during the holiday season. Have you ever heard of a company called floatingsheep? No, well I didn’t until a few days ago. … Continue reading →

Today I am deciding to post some fun and sad things that went on this week. Let’s just call this a recap to the “Matthew Busby Show.” Get it? No? Well, it’s an inside joke so it’s not really for you… Let’s start off with sad, shall we? The beautiful and tasty snacks of my … Continue reading →

Hello all. During my social media class, we had a lovely presentation by @MiriamWeidner from Radian6 also known as @marketingcloud. Radian6 is a large scale social media service where companies hire them to take advantage of all of its tools and services to optimize their social integration on social media sites. Salesforce Radian6 and Salesforce … Continue reading →

As we all know, Facebook is now the proud owner of Instagram. As my post yesterday stated, the first change has been to give its users a web page where everyone can see their uploaded photos. When I say everyone I mean EVERYONE! Because I like to keep my own social media content relatively private, … Continue reading →

So I may not be a part the Instagram universe, but I love the idea of it. Now, Instagram is no longer just an old school app that lives on your phone. Can I really use old school and app in the same sentence? Crap, I just did it again. As of a few days … Continue reading →

Are the average consumers at fault for our bad economy? According to this Mashable article, yes, yes we are. In the small chance that you actually get paid for your posts or work on social media then good for you. As for us regular people, we may want to cut back on our social media … Continue reading →

Yeah, I used a Grease quote to start my post. Problems? Anyways, I attempted to stay away from the whole Sandy issue the past few days, but it looks like I’m about to crack. Probably not for reasons that you might think. In our social media class, we began talking about crisis communication. Well, Frankenstorm … Continue reading →

This is considered an addition to my “Second Screen” post except that is more about how excited I am for December as I will be watching so much TV! As I was thinking about how I only have about a month left of classes this semester, I had an epiphany. Due to all the work … Continue reading →

When I started this blog, I never thought I would talk about this subject. It never ever crossed my mind. Well if it was on my subconscious  bucket list, then go ahead and cross that one out. I was reading some news this morning on Adweek like I always do. I came across this funny article … Continue reading →

During our social media course, my professor always stresses how difficult it is for our Advertising/PR page on Facebook to get any likes. It is like pulling teeth. Well, I am here to say that it is not just the small pages that are having this problem. As Mashable states, on average, just 6% of … Continue reading →

As I was researching some news in the social media world, I came across this beautiful website called twitarium that holds the concept called emotional Earth. [emotional Earth] extracts emotional words from a tweet and displays a color-coded circle. Warm colors are used for the positive emotions, and cold colors are used for the negative … Continue reading →

No, I did not misspell anything. I have recently been researching the awesomeness that is social gaming. I have come across the same point over and over again. So, if you are in my social media, then look away! I am going to present on this stuff in just a few days. Can you wait … Continue reading →

Twitter. It’s all about Twitter these days. The company is amping up its spending and bringing you…surveys. That’s right. I said surveys. Twitter wants Promoted Tweet advertisers to better understand what they are getting for their services. Are people actually clicking on these things? I don’t know. I don’t work at Twitter but maybe one … Continue reading →

I know people have been complaining about the maps for iOS6 (myself included), but on September 27th, Apple sent out an official apology stating that they sent out a product that was not ready. They even have a place on the App Store to download better maps for the Apple devices. I think that Apple … Continue reading →

So if any of you haven’t heard about my lovely university, then chances are that you have now. UTK has been travelling the good ole television circuit locally and now national for good and bad reasons. I’ll start with the bad just to get it out of the way. Last weekend, some of our fraternity … Continue reading →

As of last week the new iPhone 5 has been announced. This was not the only major thing Apple came out with that day. Their team also spoke of a new iOS update for the iPhone and iPad. So here is what you need to know. The new iOS 6 is available for download as … Continue reading →

Does anyone know how to use keywords? Well as a newbie to this whole blogging thing, I have yet to figure how to make my posts more “influential.” By that I just mean that I want more people to at least look at my blog. It makes me feel just a little bit better seeing … Continue reading →

Our society seems to always be caught up in the “next big thing.” We wait impatiently for the next device to come out that is almost identical to the previous version. It is just a little bit faster and a little bit better. Does that matter? Yes, obviously it does or we would not pre-order … Continue reading →

Have you all heard about the second screen? No? Well, how about this, have you ever watched TV while working on your laptop, smartphone or tablet? Well then, congratulations, you are part of the second screen experience! Advertisers across the globe are looking for people just like you to use the second screen. TV shows … Continue reading →

Today, I began to really think about what I want to do after college. I am currently a senior and have an amazing internship, but what do I really want do and how do I do it? I know that I want a career in the advertising world dealing with new media at some point. … Continue reading →

We all know that Apple will be releasing something new next week. What could it possibly be? Heck, I don’t really know. It could be anything. I mean, it is Apple after all. Well while we are waiting for that big breaking news, lets take a look at something that happened today that might have … Continue reading →

I may not have been class yesterday due to an awesome stomach bug that’s been going around, but I am still able to shed some light on your privacy in the social media world. Does that scare you? Well it should, my friend, and here’s why. The big guys upstairs, the corporations, tend to have … Continue reading →

Well this is my first attempt at blogging. So here it goes. My name is Matthew Busby, hence the whole busy busby thing, and am currently a senior at the University of Tennessee studying Advertising. I have had many ups and downs as I have progressed through my college career. Let’s start with my history … Continue reading →